Trends: Have you considered the V in DAM?.
Last week, Iblogged about the increasing trend toward specialization in theSearch & Information Access space. As you may know if you’ve been reading our Digital & Media Asset Management Research, the DAM industry is yet another area where specialization is ongoing. One trend that’s helping drive the verticalization of DAM is the broader use of video in Web publishing and in enterprise scenarios.
Video, as a digital mode of communication, is nearly ubiquitous. This means video asset management (as a capability within DAM) will assume ever-greater importance in the months to come. If you’re in the market for a DAM system, you’ll want to think about what this may mean for your overall content management strategy — and take video requirements into account when shopping for a DAM system.
Depending on the business you’re in, your use of video may not be extensive today, but it may well become a key content category for you in the near future. Just as the podcast phenomenon suddenly found many companies in the business of managing MP3 files “overnight,” pervasive video will likely find many Web CMS owners wishing they’d thought through the vicissitudes of Flash and MPEG4 ahead of time.
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