Five steps to manage video effectively | Tech News on ZDNet. By George Grippo North Plains, Special to ZDNet

Commentary – Video use is growing rapidly within companies of all types and sizes. Whether for promotion or advertising, internal and external training, product demonstration, or for ad-hoc or formal communication, companies use video to communicate. Audiences are just as broad and include prospects, customers, partners, employees and shareholders each consuming the video on whatever platform(s) fits at the moment (e.g., desktop browser; mobile, IPTV, and more.)

Most companies do not have a formal approach to create and manage this video. The lack of a formal approach, a video management strategy, results in inefficiency, confusion, increased costs, lost opportunities, and decreased agility over time.

Managing video effectively in an organization can be simple and straightforward. A key piece of a successful video management strategy is to employ Digital Asset Management (DAM). DAM improves creative workflows and productivity by providing a common, anywhere accessible platform to manage, locate, repurpose, and distribute video along with related content and other rich media. Once employed, DAM simplifies creation, production and delivery processes, enables new workflows and new business opportunities, while eliminating costs throughout the lifecycle.

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