Experts Warn Of Privacy Concerns As HTML5 Continues To Flourish Online And In Mobile | Mobile Marketing Watch.
HTML5 promises a whole new realm of what’s possible both Online and especially in mobile, but experts are growing weary of the technology from a privacy point-of-view.
In a New York Times articlepublished over the weekend, numerous experts from all facets of the ecosystem gave their thoughts on what HTML5 will mean for the average consumer. The concern stems from the fact that the new Web language and its additional features present more tracking opportunities because the technology uses a process in which large amounts of data can be collected and stored on the user’s hard drive while online.
Because of that process, advertisers and others could potentially see weeks or even months of personal data, which could include a user’s location, time zone, photographs, text from blogs, shopping cart contents, e-mails and a history of Web pages visited. The new Web language “gives trackers one more bucket to put tracking information into,” said Hakon Wium Lie, the CTO at Opera, a mobile browser company.