An old episode of “Saturday Night Live” spoofed a real commercial, showing two characters arguing over whether the can they were holding was a floor wax or a dessert topping. After about 10 seconds of animosity, a chuckling Chevy Chase stepped in and said, “Hey you two, it’s a floor wax AND a dessert topping.”
That skit demonstrated how everyone feels good when they get more than one use out of something they buy. Wow—I can put it on my pumpkin pie and see myself in my kitchen floor? I must’ve done well when I bought it!
The same mindset is pervading the world of digital assets, particularly in a cost-conscious economy. Organizations are looking to maximize the value of all their digital assets, both to reduce up-front costs and increase the ROI on every expenditure.
That’s why digital asset management (DAM) has become so important to organizations large and small. It provides a way to centralize the organization’s digital assets, ensuring not only that the correct and most current version is being used, but also that it isn’t being duplicated unnecessarily.
Digital assets are generally developed for one of three reasons:
Related articles by Zemanta
- Digital Asset Management System: Top Ten Reasons You Need It (digitalassetmanagement.org.uk)
- Does My Company Need a Digital Asset Management DAM system? (digitalassetmanagement.org.uk)
- World Digital Asset Management Market (digitalassetmanagement.org.uk)
- Digital Asset Management Is On The Rise (digitalassetmanagement.org.uk)