Digital video is growing in importance behind many types of different use cases today, yet nowhere is it more important than when it is captured, edited, and produced into a revenue-generating product for a video business. Within such organizations, video becomes the very embodiment of intellectual property – every piece of content may be viewed as a key asset that can be time and again reused or reprocessed and consequently be the source of new revenue in the form of additional final products, broadcasts, distributions, partnerships, or more. Such businesses have long been immersed in the practice of reusing digital video – typically in a cycle where a single piece of media may be recalled, redistributed, re-edited, or otherwise brought freshly back to the forefront of the business time and again.
But turning to the reuse of digital video hasn’t been a process that organizations could undertake overnight. While on the surface it seems possible to rush forward and acquire sophisticated digital capture and editing capabilities, unwary users will quickly run into long-term challenges. Those challenges are most often rooted in storage. Specifically, the intersection of digitized video, increasing resolutions, more frequent reuse, and sophisticated post processing capabilities have caused video sizes to burst at the seams – often pushing individual projects into terabytes of data behind the guise of one digital video.