A little over a year ago, I wrote a post onmarketing in the semantic web (“semantic marketing”) that tackled the question ofwhat marketing might be like in the semantic web.
I should say that now, the semantic web is probably better thought of as a “web of data” — analogous to the existing web of human-readable content, but layered with structured and linked data that software can easily process. If you haven’t yet seenTim Berners-Lee’s TED presentation about this “next web”, it’s a great 18-minute orientation to the powerful idea of a data web.
Yet still the question remains: what will it mean for marketing?
In my opinion, this web of data has the potential to enable an entirely new kind of marketing — what I previously calledsemantic marketing, but I now think is clearer to think of asdata web marketing.
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