Content strategy by the numbers, via semantics – FierceContentManagement.
While I don’t buy the saying “you can’t manage what you don’t measure,” data certainly helps, in content management and publishing just as in managing sales, spending, personnel performance and a host of other business functions.
Of course, we do have content-related measurement in the form of web analytics (studying site visits) and search engine optimization (related to keywords and links).These techniques help us drive customers to our websites and optimize their experience (and our profit, however measured) once there, but we can and should do much more to promote effective content strategy, to ensure effective, profitable content use and reuse, not just on the web but also in the enterprise.How?With content analytics and semantics.
I asked a few experts to explain how content analytics and semantics can inform better content strategy: Randall Snare and Elizabeth McGuane of Dublin basediQ Content, and Rachel Lovinger ofRazorfish in New York, speakers at the up-comingSmart Content conference, Oct. 19 in New York.I’ll offer a bit of context and then relate their responses.
Continues @ http://www.fiercecontentmanagement.com
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