Development of a content marketing strategy that speaks to the target audience plays a key role in successful execution of an overall online marketing program. Companies that embrace the social web as part of their marketing mix need to consider the content created within social media channels just as much as corporate web site content.
Whether you communicate to your audience via a blog, Twitter or social networking sites like Facebook, the only true way to build relationships with a growing network is to listen, engage and provide content they find valuable.
When developing a social media content strategy, start by asking questions like: “What does my network find valuable?”.
A little listening can go a long way to get to the heart of a community’s needs. By understanding the pain points of those your company wishes to connect with, the better you’ll be able to provide the resources needed to make better decisions and improve their business.
You may have heard Lee Odden reference the need to create asocial media roadmap, starting first by gaining a better understanding of the intended audience and identifying objectives. A social media marketing strategy is the bridge between reaching that audience and mutual goals. Gain an understanding of how you are going to speak to the community and what you want them to do.
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