axle video to Show Radically Simple Media Asset Management Solution in U.S. Debut

Premiering at Createasphere’s Digital Asset Management Conference in New York September 27-28, 2012

axle video, a startup focused on providing disruptively simple, cost-effective media management solutions, announces the U.S. debut of the 1.0 version of its software solution at the Createasphere DAM event Thursday and Friday, Sept. 27th and 28th, at the New Yorker hotel.


Axle 1.0 lets ad agency production groups, video producers and post production teams organize, annotate, search and collaborate on their media through a simple iPad-friendly web interface. One beta tester, Andy Robson of 3rd Rail, a production group in New York, said “this really brings the power closer to the camera. Everybody who’s involved is able to contribute to the project in realtime – it’s what everyone’s been trying to do for years and years, and finally the technology is at the point where it’s practical. The seamless integration with iOS devices is beautiful”

The product leverages three key breakthroughs:

  1. Radically simple ease of use. axle works through a simple browser interface that requires no training to get users started and less than an hour to set up on a typical network or SAN. Users can access the system from any iPad or Mac or PC laptop anywhere in the world.
  2. Hybrid cloud technology. axle supports a hybrid cloud model in which customers can maintain control of their high-resolution assets and database locally, while putting streaming video assets in the cloud.
  3. Radically low cost. axle 1.0 costs just $1,295 per five users to purchase, many times less than traditional media-ready asset management tools which cost tens or even hundreds of thousands of dollars.

axle interoperates with assets and workflows from several major vendors of content creation tools, including Adobe and Apple. Another axle launch partner, Active Storage, will also be exhibiting at Createasphere.

The Digital Asset Management Conference brings together the best of the digital asset management and media asset management industry, a rapidly growing $500 million/year marketplace, in the world’s media capital. Exhibits-only passes are available for $100, so axle is offering a $100 discount to all attendees who choose to purchase its product to cover the cost of the pass.

For those unable to attend the event, the company is organizing a webinar in mid-October; pre-registration is available at www.axlevideo.com.

About axle

axle video, LLC is a Boston-based company aiming to bring radical simplicity to media management applications for small and mid-sized workgroups. Its founders, Sam Bogoch, Steve Ryan and Patrice Gouttebel, all have extensive experience in the fields of media asset management, digital asset management and creative applications.

TheNextWeb interviewed axle’s CEO, Sam Bogoch, at IBC in Amsterdam last week. The video is posted at http://www.youtube.com/watch?v=M6SnUDHismo&feature=related

Sam is available to answer questions before and during the Digital Asset Management Conference.

Company Contact: Stephen Beals, Stephen.beals@axlevideo.com, tel +1-315-569-9150

About Createasphere

Createasphere is the premier business development partner for technology-enabled entertainment, marketing and communications organizations. We advance careers and technologies by connecting world-class professionals globally online and in person.

Createasphere was founded in 2001, and over the past decade has grown into a global company that in 2011 produced seventeen events over three continents as well as five websites. Createasphere became part of Diversified Business Communications in 2008, and now drives their entertainment, media, technology strategies and properties division. Currently, Createasphere produces the Entertainment Technology Expos in Los Angeles; the Digital Asset Management Conference in New York, Los Angeles, and Europe; The DAMMY Awards in New York; the Executive Marketplaces for Houses of Worship in Los Angeles and Chicago; Post Production Master Classes in New York and Los Angeles, the Digital Process Workflow Lab and the online news and content portals ProVideoCoalition.com, DamCoalition.com and ProPhotoCoalition.com.

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