Production

Augmented Reality and the noise in your images

If you think that the terms Augmented Reality and noise reduction don’t fit in the same sentence, wrnch will prove you wrong. It is technology from wrnch that powers the new Magic Bullet Denoiser II from Red Giant.

Augmented Reality and the noise in your images

Magic Bullet Denoiser III, Red Giant’s leading plugin for removing unwanted video noise and grain from footage, uses cutting-edge technology from a company that has Mark Cuban of Shark Tank fame, as an investor.

Founded in 2015, wrnch, to put it  in a simple way, teaches game engines to see. The company, based in Montreal, Canada, develops a video platform that enables its customers to develop higher quality video applications in less time with less risk. It creates and licenses video development technologies for mobile, cloud and desktop applications.

With a unique range of skills from hard-core C++ game development to cutting-edge computer vision engineering, wrnch was founded by Paul Kruszewski, a successful serial visual computing entrepreneur with deep connections into the digital entertainment world.

In February 2016 wrnch announced a Series A raise of $1.8 million led by Mark Cuban’s Radical Ventures. The pragmatic investor said in a statement: “As a diversified technology investor, I have a ring side seat to watch how AR/VR is set to change the world. I am excited to help the wrnch become the go-to tool for computer vision development.”

Red Giant has teamed up with Augmented Reality (AR) technology startup wrnch to bring the company’s powerful computer vision technology to Magic Bullet Denoiser III, Red Giant’s leading plugin for removing unwanted video noise and grain from footage. Rewritten entirely from scratch, Denoiser III is powered by cutting-edge computer vision technology from wrnch, which enables the tool to manipulate pixels and replace noise with what should really be seen in the shot. The underlying engine from wrnch makes this upgrade to Magic Bullet Denoiser the best, fastest, and easiest-to-use video denoiser on the market, says Red Giant.

“Magic Bullet Denoiser III runs on some powerful and incredibly fast video denoising technology from wrnch. Mix that with Red Giant’s ability to provide an intuitive user experience, and you’ve easily got the best desktop video denoiser on the market,” states Mark Cuban.

“With our denoising technology, we’re teaching the machine to see noise and replace it with what would be seen in the real world,” explains Paul Kruszewski, founder and CEO at wrnch, and a serial entrepreneur with successful exits in artificial intelligence and video game technology. “By incorporating computer vision technology into Denoiser III, we’re taking the visual complexity of the world and reducing it to an interactive synthetic reality. Essentially, what Augmented Reality does in real time, we’re enabling in post-production, combined with an underlying Artificial Intelligence that ensures users will get the best video denoising results, every time. We are confident that the new Magic Bullet Denoiser III running on the wrnch engine will be a game changer for editors and filmmakers.”

An essential upgrade for previous users, Magic Bullet Denoiser III is the very first product to come to market using wrnch technology, and offers filmmakers the magic formula of tight engineering, ease of use, incredible speeds, and the highest quality results imaginable. The speed and reliability of Denoiser III is unmatched by any other denoising tool available, easily making it the best and fastest noise removing software available.

“Red Giant is always working to bring the best filmmaking experience to our customers through technology that not only provides great results, but that is also easy to use,” states Chad Bechert, CEO of Red Giant. “We’re excited to partner with wrnch to deliver a next generation video denoising tool that will make what has always been a slow and painful process, faster and better than ever before.”

A truly robust tool for removing unwanted grain, Denoiser III can process just about any type of footage a filmmaker could imagine, be it old stock footage, video from a cell phone, film, or digital video. The underlying wrnch AI makes the plugin almost fully automatic. Denoiser senses the footage and dynamically tunes the denoising algorithm to achieve optimal results. Users often won’t need to touch any parameters, though there are a few intuitive controls that make it easy to tweak if needed.

Augmented Reality and the noise in your images

Magic Bullet Denoiser III feature highlights:

  • Incredible quality results
  • GPU acceleration
  • Near real-time performance
  • New UI/easier to use

Denoiser III works in Adobe Premiere Pro, Adobe After Effects, Apple Final Cut Pro X, and can be used on both Windows and Mac. A single license of Magic Bullet Denoiser III gives users access to Denoiser III in all supported host apps on the same computer. Red Giant Magic Bullet Denoiser III is now available for $199 ($99 for academic users); current users can upgrade for $99. New customers can download a free trial or purchase from www.redgiant.com.


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Journalist, writer and photographer since 1979, both print and online, with a vast experience in the fields of photography, software, hardware, web, aviation, History, video games, technology, having published content in almost all Portuguese newspapers…

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