Posted by Paul Quigley on August 31 2009
Just as the assets of investment and fractional reserve banking teeters on the brink of meltdown, there is one category of assets in the midst of a boom period. Digital assets. While Wall Street withers, and the Square Mile squeals in pain, the little piggies can no longer hide in a straw house of cards. Meanwhile, those firms who protect and nurture their digital assets can look forward to a healthy future irrespective of what goes on in the vagaries and whims of the money markets.
As short-selling and hedge funds try to make the best of a bad situation, organisations can still maximise their existing assets – in the digital domain – every bit as effectively and profitably as they can, or could, in times of rapid economic growth. Indeed, for digital asset management, the proof of the pudding will be in the eating, but not of humble pie like down on Wall Street and Threadneedle Street, but of proving that re-purposing and making the most of what you already have is not just best practice for the good times, but for the lean times especially.
Indeed, digital asset management has become as widespread a genre as the umbrella state of enterprise content management –DAM, likeECM, is all things to all people, depending on the sector, the type of digital asset – and the sets of mission-critical business processes that tie the whole digital asset distribution cycle together. From global brand asset management functions through marketing operations management to straightforward media asset management taxonomies and metadata management for broadcast and media concerns, the many facets of DAM will doubtless come into their own in the same way that document management and web content management converged over the last decade.
Whilst we live in interesting times, as Confucius would concur, while Wall Street’s toxic assets turn to vapourware, the tangible benefits of effectively managing digital assets should see even the most unimaginative yet organised firm stay afloat during any downturn.
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