For many, when it comes to writing product descriptions for their e-commerce website, it is a one-way ticket to Boresville! You can tell they’d rather have their teeth pulled, Orin Scrivello style, than sit down and write some copy that sells (heck, even more easier than just to go and control-c some competitors copy, right?)
The thing is, even if some half-hearted effort is put into producing web copy, it can be a highly effective unique selling point of a site. Add that it also helps with page ranking factors in the search engines (and no, I’m not talking about spamming, sorry, peppering the product name on the page more than a well seasoned, black bean sauce but rather using words to help engage with your audience and drive downshopping cart abandonment rates).
Adding ‘buying or selling’ words into your copy is always a good start. These buzz words can engage with a potential buyer and motivate them into making a sale. Be careful, however, adding words such as ‘must-buy’ without actually providing a solid example why a product should be deemed a ‘must-buy’ could prove more harm than good.
Continues @ http://econsultancy.com