A Henry Stewart Business Briefing
on
Digital Asset Management

27 October 2008, Avenue Hotel, Chicago, IL

What are the challenges?

What are the opportunities?

What are the problems being encountered?

What are the solutions being deployed and developed?

This briefing gives the answers

The management of digital assets (Digital Asset Management or DAM) is one of the most important challenges facing business today. It is likely that your organisation has an overwhelming proportion of its information held digitally. How well that information is managed impacts fundamentally on the organisation’s destiny – its costs, AND its revenues.

The growth of digital assets has been phenomenal and the pace of growth AND the importance of managing those assets is increasing with each passing month. This is true over a wide range of activities from publishing, marketing, entertainment, finance and internet commerce to healthcare, education and government. Few businesses remain untouched – consequently good DAM contributes directly to the bottom line.

Henry Stewart Events, which hosts the thought leading annual DAM Symposium in New York, Los Angeles, London and Amsterdam is now bringing this COMPREHENSIVE ONE-DAY BRIEFING to your front door. It will deliver exactly what it promises – the latest thinking on how to manage your digital assets, illustrated with learnings from multiple case studies – an opportunity not to be missed.

For everyone involved or likely to become involved in the management of digital assets in:

Media and Entertainment ? Music ? Broadcasting ? Film ? Television ? Education ? Telecoms ? Retail ?Transport ? Airlines ? Rail ? Maritime Trade ? Transport ? Libraries, Museums, Galleries and Archives ? Construction, Architecture, Engineering and Real Estate ? Government and the Public Sector ? Utilities ? Defence ? Advertising and Marketing Agencies ? Accountancy and Audit ? Medical, Healthcare provision ? Publishing and Printing ? Food and Beverage ? Legal Services ? IT ? Pharmaceutical Development and Manufacturing ? Automotive Manufacturing ? Energy Supply ? Financial and Insurance Services ? Leisure & Sport ? Gaming ? Manufacturing in all its forms

Full documentation will be provided to all delegates and adequate time set aside for questions and discussion.

Henry Stewart: Continuing Professional Development at its best.

PROGRAMME

What is DAM – introduction, latest developments, how to get started and how to upgrade

What is it?

Who needs it?

DAM for improved efficiency

DAM for sonsistency, eg specification and billing

DAM for better marketing

DAM for generating new products

Michael Moon, President & CEO, GISTICS

Benefit Analysis, ROIs, Implications for the Bottom Line and the Construction of an Internal Business Case for Implementation and Improvement

• Evaluating costs and risks of an enterprise wide asset management solution
• Identifying harvestable benefits: short term and long term
• Strategy from the organizational level to the individual perspective
• Using statistical methods for ROI analysis and forecasting the future

Mary Yurkovic, Manager DAM and Distribution, Playboy Enterprises, Inc

Evaluating and Selecting DAM Technologies

Fundamentals of DAM technology

How to categorize the DAM/Media Asset Management marketplace

Rough cost estimates for different types of projects

Selecting the right offering to meet the identified business objective

Typical pitfalls in tool selection and implementation, and how to avoid them

Tony Byrne, Founder, CMS Watch

The Management Challenges In Installation and Operation

Golden rules to ensure an implementation goes right

The pieces that need to be in place

Getting your vendors to work with you

Managing inevitable changes

Linda Burman, CEO, L.A. Burman Associates

Understanding the Critical Importance of Metadata and Adopting a Metadata Approach Suitable for your Organisation and its Activities

Why metadata is so critical to effective Digital Asset Management

Taxonomies, metadata and search – combining components to improve findability of content

Making the punishment fit the crime – how much metadata is enough?

Who does what? – developing a workable governance policy around development, maintenance and application of metadata

Seth Earley, Principal, Earley & Associates

Common and Less Common Problems and Their Solutions

Lessons learned and ground gained

Understanding ROI and potential for payback

Process vs structure vs design

How do you begin and drive forward

Douglas M. Rammel, President / CIO, Synapse Operational Systems and Solutions

Formerly VP, Information System, Technology and Integration Operations Sports Licensed Divsion, The adidas Group

Sponsor Presentation

The Repurposing Department of Repurposing

• The epicenter to all digital media no matter where it is used
• One true central source of digital media linked up to the world
• Publish images and video without straining internal infrastructure
• The matrimony of DAM and web content management

Matthew Gonnering, Vice-President Sales & Marketing, Widen Enterprises, Inc.

Case studies – who has done what, how and with what results?

1. Case Study from Knaack LLC, Division of Emerson Electric Company

Extending the Brand Experience through DAM

• The digital asset management software helped Knaack marketing implement and launch the new system enterprise-wide quickly and seamlessly.
• The web-based DAM system was integrated with the Knaack Partner Gateway allowing channel partners to access images, videos and PDF files in a variety of formats from the same single sign-on portal they use to access other Knaack Resources.
• The Big Achievement: Knaack’s digital media is stored in one location, eliminating redundant and outdated libraries. More importantly, Knaack’s assets are repurposed across multiple interactive media channels to extend the brand experience from corporate marketing to channel partners.

Jim Scarlata, Director of Marketing Operation, Knaack LLC, Division of Emerson Electric Company

2. Case Study from General Motors Corporate

• Designed, implemented and managed a process to streamline the digital asset creation, storage and distribution process in the area of Advertising & Marketing for General Motors Corporation.
• Worked with Marketing Teams at GM, their Ad agencies and Production houses to understand their workflows and create a Digital Asset Management process that improves their workfows. Also, identified redundant systems and migrated those to a common global platform
• All GM brands are now using one common global system to store, share and collaborate advertising assets across the world. This has resulted in multi-million dollars in cost savings and also driven significant efficiencies.

Manish Mallick, Program Manager, Asset Manager, General Motors Corporate

3. Case Study from Nickelodeon
Nickelodeon deployed its Digital Asset Management system to centrally archive artwork created to support consumer product initiatives for Nickelodeon Shows such as Blue’s Clues, Dora the Explorer, Rugrats and SpongeBob SquarePants. A B2B, rights-managed website, Nicksource.com, was developed in tandem as a means of delivering content to licensing partners, lowering printing/shipping costs and expediting delivery to developing markets. Over time the archive has grown to over 200,000 files and the B2B site has become a globally accessed central hub for creative content. In addition to all internal lines of business (On air, On line, off air design teams, marketing, advertising, press, publications and all international offices) 3,000 users access Nicksource to download 2,000 files a day on average. More recently the Nickelodeon DAM system has been used as a central screening point for viewing QuickTime files of on air promos, reviewing and routing digital photography and serving as a repository for audio, mechanical and Aftereffects files.

Our main challenges:

• An ever growing amount of content that is regularly being revised, updated and retired.
• Limiting content by contract rights, region and timing which coincides with broadcast.
• Global delivery of large amounts of content in a simple, visual manner as quickly as possible and routing artwork simultaneously to offices throughout the world
• Distributing exclusive artwork to select partners.
• Dealing with large, difficult and complex file sizes.
• Routing artwork simultaneously to global offices.
• Receiving content.

Opportunities our DAM System Presents

• Ability to create active user and work groups for particular pods of creative.
• Ability to track download history
• Targeted delivery of cataloged assets.
• Cataloging of an enormous body of character art
• Ability to deal with assets in multiple formats: Quark, InDesign, PhotoShop, Illustrator, Quicktime, Audio and others

Miles Rohan, Senior Digital Asset Manager, Nickelodeon

Panel Discussion: Your Chance to Quiz Experts and Solution Providers on What They Can Provide For You?

Facilitator: Michael Moon, President & CEO, GISTICS

Panelists: Frank Chagoya, Executive Production Manager, Asset Manager, Leo Burnett

Steve Gleason VP, Director of Studio Services, Young & Rubicam Brands

Seth Earley, Principal, Earley & Associates
Miles Rohan, Senior Digital Asset Manager, Nickelodeon