3 Main Obstacles To Implementing A Social Media Strategy | Penn Olson.

Planning asocial media strategy is tough work but getting it implemented could be even tougher.

Astudy which involves over 200+ marketing professional reveals that the number one obstacle toward implementing a social media strategy is having insufficient data oranalytics to measureROI (35%).

Measuring ROI, as we have previously mentioned, is an important element forbacking up a social media marketing plan…

When budget is of concern, the management needs to understand how a plan will turn out in terms of facts and figures. Projections and ROI are a must and a failure to do so would dampened your chance of approval. This could be a plausible explanation why a failure to gain management’s buy in is second on the list (23%).

Continues @http://www.penn-olson.com

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