Planning asocial media strategy is tough work but getting it implemented could be even tougher.
Measuring ROI, as we have previously mentioned, is an important element forbacking up a social media marketing plan…
When budget is of concern, the management needs to understand how a plan will turn out in terms of facts and figures. Projections and ROI are a must and a failure to do so would dampened your chance of approval. This could be a plausible explanation why a failure to gain management’s buy in is second on the list (23%).
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