Originally slated to be a web-only spot, the first shoot day went so well that when the client saw the results they ordered a second shoot day, added an actor and made a $1m+ national ad buy. I’ve been holding off writing this article as I’d hoped to see a :60 version of the spot […]
Read More… from Arri Alexa and Rosco LitePads Come Through for OnLive’s First National Spot
We’re going through our book Creating Motion Graphics with After Effects 5th Edition (CMG5) and pulling out a few “hidden gems” from each chapter. These will include essential advice for new users, plus timesaving tips that experienced users may not be aware of. After Effects offers a large variety of keying plug-ins that are designed […]
Sony’s latest NXCAM cameras fortunately feature unprecedented new features with their live HDMI outputs, including uncompressed 1080p at 50p or 59.94p, timecode, and even RGB 4:4:4 capabilities as an alternative to the standard YUV 4:2:2 modes. They also offer special pulldown modes for 23.976p (2:3), 25p (2:2), or 29.97p (2:2) (model dependent) with flags to […]
Read More… from Untapped features in Sony NXCAM’s new HDMI output
At NAB 2011, Redrock Micro debuted their new MicroFollowFocus – Blue. The Blue is a total redesign of the MicroFollowFocus Version II and will be available this summer. The unit features a more robust focus all-metal, machined indicator which can easily be re-positioned. You can also add an additional follow focus allowing you to have […]
Exclusive interview with the president of a New Media advertising organization and a think-tank executive director. Eric Jones, photographer, assisting. Thanks to the Open World program and Friendship Force International, we recently hosted two highly internet-capable executives from the emerging nation Kyrgyzstan. So what did we do, considering their close to perfect English? Made our […]
Read More… from Photography, blogging and social networking in Kyrgyzstan
As we mentioned earlier, we've been busy this year creating an extensive, multi-course video training series based on our popular beginner's book After Effects Apprentice. Each course has a selection of movies that are free for all to view; we're re-posting those videos here on PVC to make sure you don't miss them. This one […]
Read More… from After Effects Apprentice Free Video: The “Cascade” Type Animation Recipe
I’m intentionally not calling the product Final Cut Pro ver 10, because it isn’t a next version of Final Cut at all. It is a completely new application. They could have called it Norman or Wolf or Orange, because it is a brand new editing app called FCPX. When it ships it will be version […]
Are you an editor in New York City? I really wish I was going to be there June 10 and 11 for EditFest NY. What is EditFest? Here’s a quote from the EditFest NY website: “Over two tightly-programmed days, attendees – including professional editors, production executives, network and studio staff, fledgling assistants and content creators […]
We’re going through our book Creating Motion Graphics with After Effects 5th Edition (CMG5) and pulling out a few “hidden gems” from each chapter. These will include essential advice for new users, plus timesaving tips that experienced users may not be aware of. If you’ve ever noticed that a video played back on television looks […]
Read More… from CMG Hidden Gems: Chapter 26 – Color Management
The NEX-FS100U is designed from the ground up for motion pictures. From the moment they came out, HD-capable DSLRs have intrigued shooters with their ability to deliver Hollywood-style selective focus on a micro-budget. But even as HDSLRs have gained adherents, shooters have pointed to a list of pictorial, practical and ergonomic shortcomings. To be fair, […]
