The Hollywood Post Alliance Presents the 19th Annual Tech Retreat

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For nearly twenty years, the Hollywood Post Alliance(r) (HPA) Tech Retreat(r) has drawn the top creative and technical experts involved in the creation and management of content to a conference where compelling ideas and new products are explored in lively conference sessions, networking events and demonstrations. The Tech Retreat is an informal meeting of the […]

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Super Bowl XLVII Live Stream Sets Viewership Records

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The CBSSports.com, NFL.com and NFL Mobile from Verizon live stream of Super Bowl XLVII on Sunday set multiple viewership records for a single game sporting event in the United States and also made history as the most social telecast ever, according to data provided by Omniture and third-party monitoring firms.  Online, the CBSSports.com live stream of the […]

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Why is the VFX business failing at its moment of greatest success?

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In less than 3 weeks, something like a billion viewers worldwide will look on as Life of Pi wins the award for Best Visual Effects at the 85th edition of the Academy Awards. I don’t mean to ruin the surprise for you, but you don’t need The Predictanator to tell you that an award for Life […]

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StorageDNA Maximizes Archive Performance With LTO-6 and LTFS

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StorageDNA, Inc., a leader in intelligent storage and archiving workflow solutions for media professionals, today announced support for Linear Tape Open Version 6 (LTO-6) with Linear Tape File System (LTFS). The company's archive and retrieval workflow solution, DNA Evolution™, now supports LTO-6 and LTFS for its Linux®, Mac® and compact Thunderbolt™ field solutions.  “StorageDNA is dedicated to […]

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Nancy O’Dell to Host NAB Show Television Luncheon

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Nancy O'Dell, Emmy Award-winning co-anchor of “Entertainment Tonight,” will host the NAB Show Television Luncheon, held Monday, April 8 in Las Vegas.  Since joining “Entertainment Tonight” in January 2011, O'Dell has secured exclusive interviews with luminaries such as President Obama, First Lady Michelle Obama, Oprah, Angelina Jolie, Jamie Foxx, Johnny Depp, Taylor Swift and Leann […]

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Back to the Drawing Board

I've been getting sporadic complaints on Twitter about one of my C300 matrices turning reds a bit blue on some cameras. Time to take another look… In this article I wrote about how I endeavored to match the color of a Canon C300 to an Arri Alexa. At the time, according to the scopes and […]

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Exporting Audio Components and Roles in Final Cut Pro X

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On this week's MacBreak Studio, Steve Martin from Ripple Training talks about exporting roles and individual audio components from Final Cut Pro X.   Since there are no “tracks” in Final Cut Pro X, audio is assigned to “roles” as a form of metadata. The audio from any clip can be expanded to reveal […]

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