Five top takeaways from “Killer Web Content” by Gerry McGovern
Your business attracts potential customers online who are pursuing tasks that are truly important to them. When they arrive at your site, they want to find what they need as quickly as possible so they can complete the set of tasks that they have in mind.
According to content strategy guru, Gerry McGovern, your site will succeed or fail based on its ability to let your prospects complete their tasks quickly and completely. In his classic book,Killer Web Content, he offers a clear roadmap to delivering exactly what your customers need in the way that they need it.
If you haven’t read his book, order it immediately. It’s that good. He models his content commandments. He doesn’t waste your time and manages to deliver the goods concisely, compellingly and completely.
There’s plenty to take away from his masterful book but, until your copy arrives, here are five that I found most valuable for content marketers.
- It’s Time To Get Engaged With Content (digitalassetmanagement.org.uk)