Who Exactly Owns Your Data in the Cloud? – GigaOM.

Between Gmail, Google Docs, Zoho, Facebook, Basecamp, Flickr, Twitter and countless other applications, much of our data now sits in the cloud. But few people ever stop to think about where that data is stored or how it might be accessed or used. So who exactly does own your data and who has access to it? And how much privacy can you expect?

These questions get all the more complex because many web application providers are using cloud services from the likes of Amazon and Google, which means data doesn’t necessarily sit on the app provider’s servers. Additionally, there is an increased use of APIs to facilitate greater interoperability among web apps, meaning that your data may be used in many ways that you don’t expect. How can you learn more about the rights you have to your data, as well as the rights others have to it?

Continues @http://gigaom.com

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