What is the best digital asset management product? That’s a good question… and a common question among those beginning to research digital asset management technologies and vendors. The purpose of this post to help those understand how to decide what is the best digital asset management product for you.
Organizations of all shapes and sizes are adopting digital asset management systems and practices to improve efficiency, brand consistency, accountability, intelligence and effectiveness. When asked, “what kinds of companies need digital asset management?” my response is typically any company that has sophisticated enough creative or marketing operations that they’re creating significant amounts of digital content – images, videos, brochures, etc. – that need to be used and repurposed. That digital content is to be centrally managed and readily available for multiple users to access the content they are supposed to. DAM is particularly valuable to organization’s that have distributed user networks and workers who require remote, self-serve access to a central library of digital assets. There is no exact right or wrong answer to know if a company needs DAM. The size and scale of a DAM implementation varies.When the “traditional” methods of using the shared drive, email attachments, and FTP site start to bring reoccurring pain, then DAM might be something worth considering.
Organizations that are finding success in adopting DAM software solutions include the following vertical markets: manufacturing, retail, marketing & advertising agencies, media, entertainment, publishing, sports, colleges & universities, healthcare, insurance, financial services, non-profit organizations, hospitality, food service, government, engineering, construction, hi-tech.