Reston, VA, April 13, 2015 – VideoBlocks, a subscription-based provider of unlimited royalty-free stock video, today announced the official public launch of a new Marketplace that allows members to purchase an additional 200,000 premium clips directly from its contributor community. VideoBlocks will take 0% commission on all Marketplace sales, and instead pass on the savings to its members – an average savings of 40%, or about $30 per HD download when compared to competitive sites.
In a first for the stock media industry, VideoBlocks announced late in 2014 that all contributors to the Marketplace would be rewarded with 100% of commissions from every sale. As a result, more than 200,000 clips have been uploaded to the Marketplace from over 1,000 different contributors worldwide in just under three months.
“Since first announcing the Marketplace in late 2014, the response from the contributor community has surpassed our wildest expectations. We’re now incredibly excited to open up the Marketplace to our customers, who already conduct millions of searches for video clips every month. We think offering our customers the option to save 40% by buying directly from contributors will make VideoBlocks their one-stop-shop for all of their production needs,” said Joel Holland, Founder and CEO of VideoBlocks.
The new Marketplace Library will be an additional benefit to VideoBlocks customers, who currently pay an average of $99/year for unlimited downloads from VideoBlocks’ Unlimited Library, which now includes more than $10MM worth of HD video clips, after effects templates, motion backgrounds and lower thirds. Similarly, the option to buy individual clips directly from contributors in the new, separate Marketplace Library will also be a members-only benefit.
“We want to do for stock media what Amazon has done with its Prime Instant Video and On Demand video libraries. Our existing Unlimited Library provides a diverse collection of stock that’s included for free with your VideoBlocks membership, but in the event you have more specific needs for a project we want to be sure you don’t need to leave the site to meet them. Our customers told us that the combination of our Unlimited Library with a new Marketplace would save them both time and money, so we built it for them,” said Holland.
VideoBlocks will continue to invest heavily in adding new content to its Unlimited Library to provide more valuable content at no additional cost. At the same time customers can purchase additional clips directly from VideoBlocks contributors in the Marketplace for $49 per HD clip, $199 for 4K, and $19 – $49 for a template.
To date, VideoBlocks’ customers have downloaded over 30 million video clips from the existing Unlimited Library, with over 1 million new downloads every month. The Marketplace will work hand-in-hand with the existing Unlimited Library to add value to subscribers. VideoBlocks is able to take no commission on Marketplace sales and pass savings to customers because it is supported by its membership fees. With the new model, VideoBlocks expects increased membership acquisition and retention by being a one-stop shop for the creative community who want the same great content as other sites, but at a significant discount.
VideoBlocks is a profitable, venture-backed stock media company recognized in 2014 by Inc. Magazine as the eleventh fastest growing media company in the United States. Together with its sister sites GraphicStock and AudioBlocks, VideoBlocks empowers customers to enhance their creative projects, ranging from professional production studios like NBC, to pro-sumers and enthusiasts like colleges, churches and video editing hobbyists. Founder and CEO Joel Holland has been named one of the “Top 25 Entrepreneurs Under 25” by BusinessWeek Magazine, “Young Entrepreneur of the Year” by the United States Small Business Administration, “Entrepreneur of the Year” by Ernst and Young for the Greater Washington DC Region, and made Inc. Magazine’s prestigious “30 Under 30” list in 2013. The company is based in Reston, Virginia.