Strategy…its a word that conjurs up a lot of images…some good and some bad.
There are a lot of people writing and talking about strategy. There are tons of books. Lots of consultants and lots of material on the subject. There are many many millions of dollars spent each year on ‘strategy’.
There are courses you can take and even doctoral programs in strategy. You can make an entire career out of doing nothing but creating and implementing strategy.
Not a bad career to have, right? Strategy can be fun and exciting. Strategy can drive new business and growth. The right strategy can make an average company a global leader.
With all the focus that strategy has, you’d think that many organizations/people would get it right when creating new strategies….but there’s a huge disconnect that exists today (and I believe always has).
Millions can be spent on the ‘perfect’ strategy, but if that strategy isn’t understood and accepted by the people within the organization (and its customers), that strategy is worthless. If that strategy isn’t grounded in reality, it is worthless.
- Social Strategist Aren’t Thinking Strategically! (relationship-economy.com)
- what is quality research in strategy? the strategy research initiative answers (orgtheory.wordpress.com)
- The Relationship between the CIO & CMO? (ericbrown.com)