The Power of Twitter in Information Discovery.
It surprises me how many really smart people I meet still doubt the power of Twitter.
It seems the urge to be a naysayer of Twitter is really strong for some. I think some of this stems from the early days of Twitter when it was presumed that it was a technology to tell people what you ate for lunch. Twitter never seemed to really take the offense in PR and marketing. I guess it wasn’t in their DNA.
Right now the most important role to hire in Twitter would be a seasoned marketing professional who could proactively change the conversation about Twitter and educate people about its significance as an information sharing tool. They need a stronger campaign about consumption rather than sending Tweets. Consumption, consumption, consumption.
I’ve written extensively aboutTwitter’s use cases, but it’s biggest power is in information sharing.
1. First, A Primer: Portals, RSS, Feed Readers & Delicious -When the web started we needed directories to find information and thus Yahoo! was born. Actually,it was originally called “Jerry and David’s Guide to the World Wide Web” (true story) – it was basically a way for newbies to find information that had been curated by experts. We went through portals to find information and thus those that ran the portals determined what we saw and were incredible valuable. They had a lock on “distribution” and were named AOL, Yahoo!, Excite, Netscape & MSN.