Digital Asset Management has long been the domain of the large enterprise – those companies that have front page stories on Time Magazine or companies whose owners make the Forbes 500 richest list 5 years running. But, is all that changing?
Is the DAM system that we know and love morphing into a tool that is useful to not only the PepsiCo's of the world, but also that little lemonade stand down the street? And more importantly, is DAM software entering the price range of that lemonade stand?
In this multi-part series of blog posts, we’ll look at the growth of DAM in the small- to medium- sized business space… from the why’s to the how’s and everything in between.
This first article, “Not your Grandpa's Digital Asset Management System,” focuses on the why, as in “why is DAM growing in popularity among smaller size companies?” What is driving that growth?
Research shows there are four main drivers today in the SMB (small- to medium-sized businesses) space for Digital Asset Management programs:
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