ZEISS Cinema hosts first US Aatma lens demo event in LA
ZEISS Cinema opens its doors to an exclusive screening, filmmakers Q&A and hands-on showcase of the new ZEISS Aatma...
ARRI Image Science coming to HONOR smartphones
ARRI technology from the ALEXA camera systems will debut in HONOR’s upcoming ROBOT PHONE, as the company translates the...
ZEISS expands Otus ML lineup with the new 1.4/35
Designed for photographers who live to tell visual stories with deliberate narratives, the new ZEISS Otus ML 1.4/35 is...
ZEISS Aatma: nine full frame cinema primes debut at BSC Expo
Derived from the Sanskrit word meaning “innermost essence,” “self,” or “soul”, the name Aatma introduces a set of nine...
CinCraft Virtual Lens Technology: ZEISS opens BETA registration
This pre-release BETA program from ZEISS invites professional VFX artists to test the technology in real-world conditions and be...
How Yamit Shimonovitz used Zeiss lenses for “Spy High”
For the Amazon’s series honored with the TV Premiere Audience Award at SXSW 2025 Yamit Shimonovitz used Zeis Supreme...
ZEISS demonstrates One-Click virtual lens tech for VFX
Usable with non-ZEISS lenses, the one click virtual lens tech from the company allows you to experience the possibility...
ZEISS unveils new Otus ML for Sony, Canon and Nikon
ZEISS brings the legendary name Otus back to life with new lenses optimized for the latest mirrorless mounts and...
Supreme Zoom Radiance: modern cine zooms from ZEISS
ZEISS introduces three purpose-built T2.9 high-end cine zooms complementing the ZEISS Supreme family of lenses with the Radiance look...
Understanding Zeiss’ CinCraft Scenario System
Pro Video Coalition sent contributor Alec C. Cohen to Cinegear Expo Atlanta in order to document some exciting industry...
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