ZEISS Cinema opens its doors to an exclusive screening, filmmakers Q&A and hands-on showcase of the new ZEISS Aatma lens family on Tuesday, March 10, 6:00-9:00 pm.

The set of nine high-end full frame T1.5 cinema primes (18mm, 25mm, 35mm, 40mm, 50mm, 65mm, 85mm, 100mm, and 135mm) was designed to marry the benefits of modern optical design with the nostalgic image characteristics that are popular today. The name “Aatma” derives from the Sanskrit word meaning “innermost essence,” “self,” or “soul”, so, it is fitting that ZEISS Aatma lenses are designed to evoke emotion while maintaining consistency across the set.

Their image character recalls, according to ZEISS, “classic ZEISS optics, offering softly painted skin texture with reduced contrast, smooth and vibrant focus transitions between planes, and a rich bokeh with a subtle soap bubble effect. This carefully created aesthetic allows cinematographers to achieve a nostalgic yet refined look that supports storytelling without compromising control and repeatability.”

A good example of what these lenses offer can be seen in the short film “Welcoming Grace”, shot by Pascale Marin, AFC, directed by Hélène de Roux, which was shown when the new lens set was introduced. After completing production Pascale Marin commented: “I had four Aatma lens focal lengths for the film “Welcoming Grace,” which rendered skin tones beautifully with greater softness. And I love the way the focus falls off. This gives them a more distinctive character than I’m used to from other modern ZEISS lenses, while remaining truly reliable with their familiar ergonomics”.

The event now announced by ZEISS Cinema for Los Angeles offers a chance to check out the lenses’ expressive characterful nuance, rich bokeh and reduced contrast that sets Aatma apart.

The evening will feature a presentation: In Conversation with Pascale Marin, AFC and “Welcoming Grace” director Helene de Roux. The team will discuss their experience using the Aatma lenses on their short film which will be screened.

Admission is free, refreshments will be served, and complimentary parking validation is available. Entry is limited to RSVPs. Register here: zeiss-aatma-lenses-event.

Agenda:

• 6:00–7:00 PM –Demos, Refreshments & Happy Hour
• 7:00–8:00 PM – Interview with Helene de Roux & Pascale Marin, AFC
• 8:00–9:00 PM – Live Lens Demo & Networking

Location: ZEISS Cinema Showroom, 15260 Ventura Blvd, Suite 820, Los Angeles, CA 91403