new media storytelling

How to Write and Develop a Transmedia Franchise

How to Write and Develop a Transmedia Franchise

We are living in a time when the old ‘monolith media’ are fragmenting, audiences are becoming more specialized and the ways in which you can access content are…

Setting the East Versus West Coast Transmedia Clash

Setting the East Versus West Coast Transmedia Clash

Leaders from USC Annenberg’s Annenberg Innovation Lab (AIL) convened Wednesday, June 4 to discuss transmedia and the ways it differs from coast to coast. The two hour discussion, entitled…

How To Recognise A Modern Transmedia Audience

How To Recognise A Modern Transmedia Audience

As I type this I like to check and read what I write on my mobile at the same time. To see how it looks, flows, feels. Smartphones and tablets…

Welcome to the FUTURE of CONNECTED TOYS

We are in the dawn of a new toy era – the rise of the connected and integrated toys. According to Global Industry Analysts, “demand for intelligent and interactive toys…

Brand Stories with Selfies

Brand Stories with Selfies

Selfies are immediate, personal, and authentic.  Selfies are fun, participatory and transient.   Selfies capture a moment.  Selfies are playful. Selfies challenge social norms about portraiture and…

Transmedia: The Snowden Effect

Transmedia: The Snowden Effect

The topic of Edward Snowden and his leaked confidential documents have resoundingly rippled through American foreign policy. The impact of Snowden’s decision to release confidential documents, that have revealed…

Entertainment and Media Startup Weekend

Entertainment and Media Startup Weekend

When: Friday September 27th to Sunday September 29th Where: Amplify LA, 1600 Main Street, Venice, CA 90291 Powered by: Startup Weekend and The Kauffman Foundation For just one weekend #LAMEDIASW…

TV One features the new CORIO®matrix C3-340 Scaling Routing Switcher at IBC

TV One features the new CORIO®matrix C3-340 Scaling Routing Switcher at IBC

Cisco Spark Compilation from ProVideo Coalition on Vimeo. The new C3-340 offers an industry first firmware based video routing, switching and video conversion platform. 16 AV universal module slots…