Roads lead to alleys. Alleys lead to dead ends. And you can’t see them all before you’ve entered into a client engagement—no matter how much of a “design expert” you say you are.
“I’ve done a ton of logos, so this project is a cinch for me. In the client meeting, I’ll share with them some design themes I’ve been exploring when drawing up my estimate. Just some riffing, really… nothing too serious that I can’t back out of when the paperwork is finalized… It’ll just help me cinch the gig.”
What a bad habit. Sure, we get excited about the possibility of a new project and start sharing initial impressions that come to mind. But sharing your opinion like that—off the cuff—can be very damaging for the project you’re looking to start, your long-term relationship, and the design profession in general. It belies an assumption thatyou are more important than the gazillions of people out there that form the basis of your client’s design problem.
Let me provide a few examples.