Life was so easy 10 years ago in this market. Web Content Management was simply publishing unless you were one of those companies doing business online.Enterprise Content Management wasn’t a reality, but we thought it was just waiting for the blending of the core technical capabilities. When it came to selecting a technology, it was a simple matter of matching capabilities with requirements.
Today, Web Content Management is much more complicated. ECM is more “challenging” than we thought it would be to execute. When it comes to selecting solutions, the traditional vendors usually can check every box but it is slightly more complicated. Do you want open source? Do you want to be in the cloud? These questions are frequently asked by users. Those questions have re-segregated the Content Management market.
None of this is really new, but let’s look at the impact to the consulting world.
One Size No Longer Fits All
Life used to be simple for consulting companies. You could look at the opportunities you were seeing and pick a vendor to work with on a day-to-day basis. They would become your go-to partner for all new opportunities.
If you were part of a larger company, or able to expand into broader Content Management consulting realm, you might have the luxury of adding another vendor to the partner list. This allowed you to increase revenue sources and enhanced any claim of being a neutral advisor. The down side was annoying the original partner and potentially diluting your internal talent pool. Usually you were big enough that those issues were relatively easy to manage.