Trip Adler, CEO of document-sharing serviceScribd.com, could be commended for having an unorthodox presentation style. At a time when companies big and small have gone to great lengths in trying to channel Steve Jobs, Adler is the one thinking different.
On Tuesday, as I sat in Scribd’s San Francisco offices getting a demo of the company’s newest feature–which lets people send digital documents to a handful of portable reading devices with just two mouse clicks–Adler was inking the entire process for me on a whiteboard.
The disconnect of an analog pitch for a company founded entirely on digital documents seemed to go unnoticed.
Nevertheless, Adler’s eyes lit up when he began to talk about how important a step it was for Scribd, which has long since moved off its “YouTube for documents” mantra into promoting itself as a place for writers to sell books they can’t afford to publish and for people to discover others with similar reading interests. Like Google, it has a similar goal of trying to organize information, although in this case it’s just hosted Web documents.