This is the first of a series of summaries of the Henry StewartDAM London conference on June 30, chaired byDavid Lipsey. The panels (one of which included me) were a pleasing mix of very practical information and more theoretical discussion.
Classic DAM vendor “overstatements”
Theresa Regli, who does a great job as a “professional sceptic” stressed the need for a calm and considered approach to procurement with the most important stage being the testing stage. You wouldn’t buy a car without taking it for a test drive, but people buy software without finding out if it can handle their content. Nobody’s assets and business processes are exactly the same, and just because a system suited somebody else perfectly doesn’t mean it is right for you. Vendors will say that they can do anything, but that’s their job so don’t take their word for it. Don’t be distracted by the coolest of the cool new features or other bells and whistles. Cool costs – but may notmake – money for your business. On the one hand, if the cool features don’t actually improve your specific business processes, they won’t benefit you, and on the other, vendors have become increasingly adept at marketing the same old features in new ways, so it is very important to dig beneath the surface to find out how they are doing what they claim. Surprisingly little has changed technologically in the DAM vendor landscape over the last five years. So, a wonderful new system for automatically indexing images directly may in fact just be the familiar territory of analysing textual metadata associated with images.