Marketing Material Should be….

• Publishable – Ensure you publish all marketing collateral to the web

• Findable – Provide search friendly naming terms to the content

• Social – By using slideshare, youTube, twitter, linkedIn to socialise content

• Viral – Encourage colleagues, partners, friends, customers to share

• Syndicatable – Allow people to subscribe to our content, events etc

• Linkable – All marketing material should have appropriate links