Marketing Material Should be….
- Publishable – Ensure you publish all marketing collateral to the web
- Findable – Provide search friendly naming terms to the content
- Social – By using slideshare, youTube, twitter, linkedIn to socialise content
- Viral – Encourage colleagues, partners, friends, customers to share
- Syndicatable – Allow people to subscribe to our content, events etc
- Linkable – All marketing material should have appropriate links
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