The acquisition gives Open Text’s Artesia Digital Media Group a broader portfolio of offerings for marketing departments and advertising agencies, adding capabilities that complement its industry-leading enterprise marketing asset management solution, Artesia DAM. The move will extend Open Text’s digital media capabilities as part of its Enterprise 2.0 strategy.
“eMotion is the right fit at the right time to expand our Artesia Digital Media Group, our portfolio of solutions for marketing departments, and our team of content experts who can innovate with customers and leverage their growing libraries of video, images and other rich media content in a Web 2.0 world,” said Scott Bowen, President of Open Text’s Artesia Digital Media Group.
“By joining a global leader in ECM and digital media solutions, our products become part of a comprehensive family of solutions that help organizations manage all of their business content,” said Jon Schupp, Vice-President of Media Services at eMotion. “We will continue our strong commitment to our customers and to delivering the most innovative solutions, now with the backing and broader range of capabilities from Open Text and the Artesia Digital Media Group.”
Mr. Schupp is joining the Artesia Digital Media Group as Vice-President, Software Services.
eMotion is headquartered in Seattle and has a team based in Virginia. Open Text purchased the division for approximately $5 million, net of cash and assets, effective July 2, 2008. It is currently anticipated that the financial terms and future impact of the acquisition will not have a material effect on future financial results of Open Text.
“eMotion serves more than 70 marketing-department customers, including some of the largest Fortune 500 companies,” said Mr. Bowen. “We will leverage the scale of Open Text, the expertise of the Artesia Digital Media Group, and the talented staff from eMotion to create compelling solutions for marketers. We’re excited about adding the expert team at eMotion to our organization and augmenting it to meet growing customer demand.”
The Artesia Digital Media Group at Open Text is already a leader in delivering media management solutions to marketing departments and advertising agencies. For more information on Artesia’s position as a market leader go to: http://www.opentext.com/news/pr.html?id=1992.
Filmmakers go-to destination for pre-production, production & post production equipment!Shop Now