Publishers are changing their approach to getting their target audience’s attention. The once brilliant idea of facing books out for certain titles while keeping others faced in, use to be the advance in marketing a specific title. Now- publishers are trying to take those lists and lists of titles on an online shelf and reach internet audiences with entire books- electronic books. Publishers have discovered the value of XML content.
Not everyone in the publishing world has caught onto the benefits of XML. Most publishers are aware of the advantages of publishing online, but many of them are publishing online in one area while printing in another, using separate systems. Instead of one part of the publishing business focused on creating new online works while the other part of the publishing business continues to print paper works- publishers are finding they can combine their content resources. Convert content into XML with the help of an XML content server and reuse content over and over again.
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