- Image via Wikipedia
Producers losing $300m by taking wrong turn
Digital content producers and entertainment companies in the Asia-Pacific region are losing hundreds of millions of dollars by misunderstanding the culture of piracy, a conference on digital asset management has heard.
Rather than running head-first at a problem that conservatively costs the industry more than $300 million a year in Australia, delegates at this week’s Digital Asset Management Asia Pacific (DAMAP) conference in Melbourne argued instead about a “breaking point” at which law-abiding citizens turn pirates.
Kurt Reiter, the chief technology officer at content management firm Digital Quay, argues that nearly all consumers – whether they buy a DVD from a market in Bangkok, rip off a song from the internet or “borrow” a software program from a friend – are guilty of digital theft. He said the industry had to figure out the price point at which people were prepared to buy content and not rip it off.
Related articles by Zemanta
- Outlining The Market Potential For Vendors In The Digital Media Workflow (digitalassetmanagement.org.uk)
- Storage is from Mars, Information is from Venus (digitalassetmanagement.org.uk)