For years, broadcast and cable TV programmers and distributors have talked about web video as if it didn’t pose a threat to their business, typically arguing that it wascomplementary,not competitive. And statistics seemed to indicate that was in fact the case — the amount of time people spent watching televisioncontinued to increase while web video remained largely a daytime work distraction.
According to the WSJ, in just a year the peak viewing hours for shows distributed byBlip.tvhave shifted to the prime-time hours of 8-11 p.m from 12-3 p.m. Meanwhile Nielsen found that the number of viewers who watched online video during prime time hours in March increased 14 percent to 62.4 million over the course of a year. Meanwhile, online viewership during the day grew only 1 percent, to 45.4 million.