Internap Launches New Digital Asset Management Tools for CDN
Innovative CDN service provides online tools to manage a library of video and digital advertising assets through an integrated web-based platform
Atlanta (June 19, 2008) – Internap Network Services Corporation (NASDAQ: INAP), a global provider of end-to-end Internet business solutions, announced today the launch of its Digital Asset Management (DAM) Tools for CDN, a new component of its robust Content Delivery Network (CDN) suite of services. This enhanced content delivery and digital asset management system provides organizations with extensive video and digital advertising assets a comprehensive platform for managing and delivering these assets via Internap’s global CDN.
Weiss Research, Inc., one of the largest, most reputable sources of global investment information, is using Internap’s CDN to deliver audio and video presentations to clients. They recently added Internap’s digital asset management tools to store and maintain their growing library of video content and attach digital announcements and advertising for individual pieces of content and targeted audiences.
Internap’s Digital Asset Management Tools for CDN provide:
A comprehensive, simple-to-use interface for storing, delivering and maintaining digital video and advertising content
The ability to assign metadata to describe media and define and display shows on multiple video channels
The facility to submit RSS feed information to destination sites such as Yahoo and Google
Integration with the Internap’s transcoding services and support for Adobe® Flash® players or XML for use with legacy players
The ability to associate advertising properties with content channels or point to third-party ad servers to deliver advertising creative
The ability to generate pre- and / or post-roll and banner campaigns delivered directly through the Internap MediaConsole® for Advertising
Management of ad campaigns according to the highest CPM value – maximizing ROI
Instant access to advertisement reporting; tracking impressions and click-throughs for each ad campaign
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