What the heck am I supposed to click on? Where are the entry points? Some of the images are intriguing, but the vague titles don’t answer the single most important question:Why should I spend time and energy on this?
This is partially an interface issue, but I place most of the blame on content creators. Many of us have bad metadata habits.
I don’t get any real joy out of writing headlines, subheads, and excerpts. Tagging, while easy, is still a mind-numbing chore. But I force myself to do these things because I want the content I manage to be seen. That’s the point, after all. Metadata helps with that