Guidelines for Brands Using Twitter
by: David Armano
For many individuals, Twitter allows us to manage our multiple circles of friends and contacts. However, In what seems like a very short amount of time, Twitter has become one of the most talked about social networks around.
While it has a relatively small base of users compared to other networks such as My Space and Facebook—brands and organizations from Starbucks to Dell to Nike, Southwest and many more seem to be rushing into it for one reason or another. Back in 2007 when I wrote about in in BusinessWeek, I called Twitter a “Conversation Ecosystem”—that’s because it’s a platform that supports multiple conversations and interactions across multiple platforms. If you are a brand manager, agency or even employee and you are considering diving into Twitter, here’s a few things you might want to consider:
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