Experts from Grass Valley™ will be presenting two papers as part of the Broadcast Engineering Conference at NAB 2010. Each addresses key issues for the future of broadcasting, looking at how the latest advances in video compression algorithms can double the number of HD channels in an ATSC environment, and how it can bring the unrivalled quality of 1080p to the home.
3Gb/s workflows, for 1080 line progressive high-definition television (1080p50/60), is still in its infancy, although broadcasters are keen to provide the highest possible quality to the home to compete with Blu-ray and games consoles. These very high bitrate signals need careful compression for contribution (backhaul) circuits, storage and distribution, and in a session on Tuesday, April 13 at 3:30pm in room S228, Are Olafsen, Director of Satellite Headend Solutions for Grass Valley, will discuss the choice of codecs and wrappers for creating a 3G content workflow for delivering a new level in high-definition quality.
With US broadcasters mandated to use MPEG-2 over ATSC to provide all over-the-air transmissions, the accepted norm has been one high-definition and one or two standard-definition channels, as this has been all that the bandwidth will accept. With households increasingly using large flat panel displays, the standard definition channels provide an unsatisfactory viewing experience, so there is considerable interest in broadcasting two HD channels in the same bandwidth. Jean-Louis Diascorn, Product Manager for encoders at Grass Valley will present how new generation HD encoders can achieve this by harnessing the full power of the MPEG-2 compression scheme. Diascorn’s paper is at 2:30pm on Wednesday, April 14 in room S228.
Both sessions will be held at the Las Vegas Convention Center.
As well as presenting this leading edge research in the conference, Grass Valley will be showing practical demonstrations of the technology on booth SL106, in the South Hall of the Las Vegas Convention Center. The NAB 2010 exhibition is open from April 12-15.
About Grass Valley
With a rich history serving the broadcast and professional video industries, the Grass Valley name is synonymous with innovation, leadership, and performance. With a full range of products and services supporting many of the world’s most high-profile television events, Grass Valley offers the most comprehensive portfolio of flexible and cost-effective digital technologies and systems available. Customers deploying Grass Valley solutions include most of the world’s leading broadcast and teleproduction facilities, independent video professionals, as well as emerging content creators and distributors providing broadband, telecommunications, and transmission services. When you’re watching news, sports, or entertainment programming, whether on a TV, the Web, or a mobile phone, you’re watching Grass Valley at work.
Technicolor is a company listed on NYSE Euronext Paris and NYSE stock exchanges, and this press release may contain certain statements that constitute “forward-looking statements” within the meaning of the “safe harbor” of the U.S. Private Securities Litigation Reform Act of 1995. Such forward-looking statements are based on management’s current expectations and beliefs and are subject to a number of risks, uncertainties, assumptions and other factors beyond Technicolor’s control that could cause actual results to differ materially from the future results expressed, forecasted or implied by such forward-looking statements due to changes in global economic and business conditions, risks related to its debt restructuring, and risks related to its operations in general. For a more complete list and description of such risks and uncertainties, refer to Technicolor’s Form 20-F (formerly Thomson) and other filings with the U.S. Securities and Exchange Commission and Technicolor’s Rapport Annuel and other filings with the French Autorit© des march©s financiers.
For information about Grass Valley products, please visit www.grassvalley.com.