Last Fall Stephen Powers at Forrester surveyed 170 “information and knowledge management professionals.” What he found, in a report released earlier this month, should put a smile on the faces of content management vendors everywhere as we head into 2010. For starters, a whopping 72 percent of those surveyed will increase deployment or usage of enterprise content management products. It’s a funny way of phrasing it, so it’s hard to know exactly what the words mean, but it would suggest purchasing more ECM fire power to deal with the increasing amounts of content inside organizations.
What’s more interesting is how that breaks down with half of respondents reporting they will invest in Web Content Management, records management and digital asset management. More respondents were willing to deal with DAM in a service model than other forms of content management. Powers speculates this is because a lot of these assets are external facing and that makes sense. Respondents were more wary about records management in the cloud, which I found to be true as well when I went to the ARMA conference in November.
But just because the respondents could be looking to spend money, it doesn’t mean they aren’t still looking for a return on investment (as we learned last spring at the AIIM conference in Philadelphia). Almost half said cost and implementation were most problematic in proving ROI and over 40 percent blamed the vendor for creating unreasonable expectations.
Continues @ http://itknowledgehub.com
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