Five Ways for Marketers to Effectively Reach CIOs
by Sherri Leopard
Technology marketers have spent decades trying to connect with CIOs. And in an environment where technology is fueling innovation, yet investment capital remains tight, reaching CIOs has never been more important (or more difficult).
Yet many marketers continue to fall short when it comes to understanding this audience and developing the right marketing approach.
More than ever before, CIOs are inundated with marketing communications. They are more selective regarding where they get their information, resulting in fewer opportunities to get your message through. So the way you approach them is as important as the speed at which you make your point.
Rule of thumb: Don’t make a move until you’re confident that you understand their issues and have offerings that will bring CIOs real value.
Ultimately, there is no silver bullet, but below are five tips for getting noticed and, more importantly, engaging this important audience in a productive conversation.