excusesIf you’ve been reading the blog lately, you’re probably starting to notice the theme we’ve got going on thisMarketing Transformation Week — that the internet has fundamentally changed the way businesses must market to their prospects.

So why are so many businesses still failing to transform their marketing? As an inbound marketing company, we’ve heard every excuse in the book…

“I’m too old to really ‘get’ this internet marketing stuff.”

“I’m a small business owner who wears many hats, and inbound marketing takes up too much time.”

“My prospects don’t use the internet or social media to shop for products and services.”

The fact of the matter is, for every one of these excuses, we’ve come across businesses that have overcome these myths and transformed their marketing from relying on ineffective, outbound marketing tactics to instead taking advantage of modern, inbound marketing techniques to generate more business online.