To set the stage… I’m a scientist at heart. Before I got into tech I was working on my PhD in neuroscience. So its with healthy skepticism (a valuable trait in a scientist) that I looked at Intelligent Design – a reformulation of Creationism as the explanation for how we got here and where we are going. Intelligent Design asserts that there is an “intelligent cause” — some entity — the Christian notion of G_d, directing the growth of organisms as opposed to the process of Natural Selection which is the key process in evolution. In natural selection, random genetic variation represent traits that are either advantageous to species survival or not. If they are advantageous they become more popular over generations.
From a marketer’s perspective, which camp do you consider yourself to be in?
Well, do you believe that you should be injecting new talent into your marketing team regularly? Do you recruit or collaborate with non-marketers AND customers to produce new positioning and ideas on how to take your product to market? How much effort is given over to innovating the marketing function at your firm? Do you give your teams the opportunity to experiment and FAIL then take learnings from that failure and use it to breed success?