I have been hearing that mobile as a first-class content consumption device is “right around the corner” for around 12 years. At first, I was really excited by the prospect. Then, over time, I started to become skeptical and ignored the prophesies. Part of the problem was that I was always on the laggard end of phone gadgetry. Then a few years ago I got my first iPhone and my attitude started to change. I was actually using the web on my phone! It often sucked but that was OK because I was on the bleeding edge and we bleeding edgers can handle little inconveniences. Now all of the sudden, however, the mobile web is truly ubiquitous. Everyone has a smart phone — even people who “don’t do technology.”
Some of you reading this are probably wondering why I am writing on such an obvious topic. The analysts have been talking about this trend for years. Well, I am writing this because despite all the prediction this trend isstill taking us by surprise in various ways.
A publishing client of mine recently told me that they are getting 20% of their traffic from mobile devices —20%!.