Michelle Manafy was our keynote speaking this morning talking to us about the digital natives – those who have grown up with nearly ubiquitous digital technologies. Michelle started with a series of quotes:
By the time they finish college, kids will have spent over 10,000 hours playing videogames, sent and received over 200,000 emails and instant messages and spend more than 10,000 hours talking on cell phones — Mark Prensky
Those who turn 15 in 2016 are likely to spend between 1,200 and 1,500 hours a year on digital technologies. — Urs Gasser
By 2018, Digital Natives will have “transformed the workplace,” changing organizations, sweeping away many previous expectations in the process. — Gartner Group
Digital Natives will be “the beneficiaries of hidden advantages … that allow them to learn and work … in ways that others cannot.” — Macolm Gladwell
She then went into to the three keys to engaging digital natives.
Kids these days are living their lives more publicly than anyone. These digital natives are about public opinion not private lives.
Tara Hunt inThe Whuffle Factor says that “Andy Warhol’d saying ‘everyone will be famous for 15 minutes’ has changed to ‘everyone will be famous to 15 people.’ This is how the digital natives see the world. Examples of this lack of concern for privacy would include sites like IJustMadeLove.com, Twitter, and Facebook. Michelle talked about how the police monitor Twitter for gang activity because gangsters like to talk about their conquests.