8K will be a very popular term at CES 2016. Multiple companies will be displaying their goods for the next step in resolution, and Canon will have everything, from a 8K Photo Gallery to 8K video. Not so long ago we were talking about the 4K invasion…
Do we really need 8K? Is people already having enough of 4K? Not really, no, but that does not stop technology from moving on, and along with it the marketing machines of companies to – try to – convince people they need 8K in their lives. Well, as we recently demonstrated here at Pro Video Coalition, even animals are enjoying their 4K TV sets since this December. So, maybe we humans need 8K, after all, as we’re – I am told – an intelligent species.
Anyway, 8K is coming, and at CES 2016, held in Las Vegas from January 6 to 9, Canon will have a full demonstration of what it offers. But there will more to discover at the event. The Canon booth will be composed of three environments simulating a home, an office, and a professional studio. Within each zone Canon will offer hands-on demonstrations of current real-world imaging solutions for attendees to experience themselves. There will be something for everyone.
“We believe there really is only one way for our valued customers and users to truly understand and embody Canon See Impossible and that is through seeing and experiencing real life examples of how Canon digital imaging solutions can impact their daily lives on both a professional and personal level,” said Yuichi Ishizuka, president and COO, Canon U.S.A., Inc. “We are excited for attendees to experience these solutions at our CES 2016 booth as well as have them enjoy the unique Canon 8K Ride Experience, which will be new to most attendees.”
At the Canon 8K Ride Experience attendees can see the future of visual imaging and experience, firsthand, the physical and emotional reactions that take place when an 8K video projected on a large screen. Introduced at Canon EXPO, held this past September in NYC, this 8K Ride Experience projects 8K video on large screens surrounding viewers to give them a unique sense of movement while sitting or standing still. By experiencing imagery from all angles, the technology can simulate a physical journey often sparking a physical or emotional reaction. There will also be an 8K Photo Gallery that displays precise moments from an 8K video.
In the home environment attendees can experience the power of an image as photo enthusiasts, crafters, and artists will have the opportunity to take part in hands-on demonstrations using Canon cameras and lenses to create different perspectives and print the images captured on Canon PIXMA printers. The office environment will allow visitors to see a smarter workplace showing how Canon products work together to streamline daily activities in a real-world office setting. The future of creativity can be seen as Canon invites visitors to step into a professional studio environment and experience a day in the life of a photographer or videographer. Speakers and demonstrations will feature the full range of Canon imaging products and how they meet the needs of today’s creative image makers.
At the booth’s center, attendees can navigate up the Canon Lens Tower, which showcases large and long-zoom lenses from Canon’s line of more than 103 Canon EF Series lenses as well as Canon’s innovative CINE-SERVO 50-1000mm lens capable of shooting 4K video at up to 1500mm with its built-in 1.5x extender. The tower will offer a unique and innovative 360 degree visual perspective of the CES show floor. Visitors are also encouraged to browse Canon’s photo gallery featuring images captured with Canon EOS DSLR and PowerShot cameras and printed on Canon imagePROGRAF and PIXMA PRO inkjet printers including the new imagePROGRAF PRO-1000 printer. Canon service and support technicians will be on hand to answer questions via live chat as well as demonstrate Canon Maintenance Service live in the booth.