The Semantic evolution of Web publishing could cut costs, save time, and increase ad revenue
In an increasingly paperless world, does the publishing industry stand a chance?
Absolutely.Michael claims that business is done on paper, and the essence of his words remains true: commerce cannot occur without text-based marketing, agreements, receipts, descriptions, accounts, branding, resources, et cetera, et cetera. It’s just that these business essentials are no longer paper-based—they are organized, utilized and optimized through the ever-improvingsemantic web, also known as Web 3.0.
If publishers would utilize Web 3.0 to get their news feeds online, their products on Kindle and their brands splashed across Facebook—all with greater organization, reach, and cost-effectiveness—publishers would find that the essence of their business model is not changing for the worse, but their revenues (or current lack thereof) certainly can change for the better.
Publishers who want to get on top need to recognize that the Web is evolving into an increasinglylinked cloud of data which we call Web 3.0. Currently, we understand the World Wide Web mostly as a large a collection of documents. We query the information we need, really fast computers do the search for us, and in no time at all, we get back a long list of documents that might have the information we asked for. Then we have to take over again to do the final part of the search ourselves. This paradigm has worked well so far, but as the amount of information grows and we get overwhelmed by the number of options, we will need computers to step up to the challenge and do more of the filtering and sorting work for us. This is where the semantic Web comes in.
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