Managing creative and messaging across multi-channel marketing has become more complex than ever before. The explosion of social media, mobile applications, and multi-channel customer experiences is forcing companies to address these “glocal” challenges.
Fortunately, a new breed of digital asset technology, designed specifically for marketers, has emerged to address localized marketing challenges. This Gleansight benchmark report explores the reasons to implement Marketing Asset Management (MAM) solutions, the ways in which MAM helps to address obstacles to global marketing, and how marketers can maximize the value of their investment in a MAM-related initiative.
The Vendor Landscape section includes company descriptions, analyst commentaries and comparative rankings (when available) for the following technology solution providers: ADAM Software; Adobe; Alterian; Aprimo; Assetlink; Autonomy Interwoven; BMW; Canto; Capital ID; Chuckwalla, Inc.; DPCI; Elateral; EMC; Extensis; IBM; KIT Digital; Longwood Software; MarketingPilot; MediaBeacon; NetXposure; North Plains Systems; OpenText; Percussion Software; Saepio; SAVO Group; SharePoint; TIBCO; Unica; WAVE Corporation; Widen Enterprises; Xythos.