Autonomy Corporation plc (LSE: AU. or AU.L), a global leader in infrastructure software for the enterprise, today announced significant innovations across the company's Meaning Based Marketing platform – allowing businesses to understand, act on, and optimize all forms of information. Based on Autonomy's ability to automatically identify concepts in structured and unstructured information, Autonomy's Meaning Based Marketing platform is uniquely enabled to handle the scale, complexity, and speed required to succeed in the modern era. As a result, marketers are increasingly turning to Autonomy's end-to-end marketing platform as an engine to engage customers, capitalize on emerging opportunities, and drive growth and profits for their businesses.
“As host of CMO CLUB dinners around the world, I hear from Chief Marketing Officers every day about how their job is becoming more and more difficult,” said Pete Krainik, Founder, The CMO CLUB. “They are overwhelmed with the exponential growth of new forms of information – especially social networks and video – and how to bring all this data together to move quickly on business opportunities and protect their brand. I'm hearing lots of excitement from club members about Autonomy's Meaning Based Marketing platform for allowing marketers to see what is really happening inside and outside their business, act quickly on the information, and deliver the revenue and customer engagement results they need.”
Marketers today enjoy thrilling new opportunities – as well as significant risks. A new world has opened up for marketers – in the form of social media, video, and blogs – however businesses still struggle to identify the useful information amidst the ocean of data generated in these networks every day. Businesses have invested billions in CRM, business intelligence, contact center, demographic, and campaign management systems, but find it challenging to link data between these legacy systems and social networks in order to act on new opportunities or risks to their business. A small amount of chatter about a company's product today can yield a sales bonanza if recognized and acted on quickly, and likewise can turn into a major reputation hit if overlooked and unmanaged.
Autonomy's Meaning Based Marketing platform is built for the next-generation of marketers looking to understand, act on, and optimize all forms of information – linking together internal systems with external data in order to deliver the most compelling and targeted data to customers across every channel. Autonomy has delivered several significant innovations, including new self-service modules, across every part of the company's integrated, comprehensive platform.
Automatically Understand All Forms of Customer Information
At the core of Autonomy's Meaning Based Marketing platform is the Intelligent Data Operating Layer (IDOL) which allows businesses to automatically detect, analyze, and act on concepts, allowing computers to see patterns in information the way people do. This unique technology is based on hundreds of patents and powers a wide range of applications with over 20,000 customers around the world.
Autonomy has delivered a new console, called Explore, which provides marketers with a visualization interface to Autonomy IDOL's deep analytics capabilities. Autonomy Explore provides marketers with the following:
A new analytics visualization console, which connects to every customer touchpoint, including social networks, contact centers, and the web.
Discovers patterns, trends, and sentiment across all channels inside and outside an enterprise.
Includes out of the box widgets for automatically categorizing and understanding market trends and clusters of customers.
Automatically Act on Insights to Win Market Share and Manage Reputation
Autonomy provides the most comprehensive platform for allowing marketers to automatically act on the insight obtained from all customer touchpoints, whenever and wherever interactions take place. This includes information from internal systems, like corporate websites, as well as external sources like social media networks. Autonomy has added significant enhancements to the company's web content management, rich media management, and contact center solutions.