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DAM

Artesia Digital Media Group to Manage Video Assets and Workflow Processes

HIT Entertainment Selects Open Text’s Artesia Digital Media Group to Manage Video Assets and Workflow Processes

Artesia Digital Asset Management Solution to Manage Key Design and Production Collateral, and Streamline Consumer Product and Publishing Workflows

CHICAGO, Oct. 4 /PRNewswire-FirstCall/ – Open Text(TM) Corporation , the largest independent provider of enterprise content management (ECM) software and solutions, announced today that HIT Entertainment, one of the world’s leading independent children’s entertainment producers and rights-owners, has selected Open Text’s Artesia Digital Asset Management (DAM) solution to manage a multitude of video, audio and graphics files, and for its workflow capabilities.

With operations in the UK, U.S., Japan, Hong Kong and Canada and program sales across more than 240 countries and territories, HIT Entertainment focuses on home entertainment, publishing, stage shows and live events. HIT’s substantial and continued success since its inception in 1989 has lead to strong corporate growth and a series of acquisitions. These rapid changes required an internal re-assessment of HIT’s workflow systems within its four key areas – production, design and approval, consumer products and broadcast distribution. With Artesia DAM, HiT Entertainment will have more control over its digital assets and workflow processes.

“The number of brands we have created and acquired over the past few years and the increasing number of digital assets we produce and distribute made streamlining our internal processes an imperative,” said Rob Weisstuch, CIO of HIT Entertainment. “The Artesia Digital Asset Management solution will allow us to more effectively search, access, share, and distribute our content both internally and externally.”

With Artesia DAM, HIT Entertainment will be able to manage files for video, audio, graphics, documents, designs, Flash, line art, and still images within a secure, centralized repository. Complex metadata will enable users to conduct powerful searches, track and maintain versions, and customize views of the intuitive user interface.

The DAM solution will also help to streamline various workflows such as tape management and distribution, product development approvals, design approvals, and publishing editorial approvals; typically involving multiple tasks with stakeholders internal and external to the organization. Email notifications, auditing and thorough contacts management help to ensure a seamless workflow for each asset produced.

A key focus for the implementation down the road will be to move HIT to a tapeless working environment. HIT’s tape inventory will be catalogued within the DAM environment in preparation to ingest Broadcast quality video, while workflows providing the ability to support tapeless delivery to HIT’s content partners.

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